Product design / React Native / Mobile development / Illustration system
2026
Product + visual direction
BranamaTV Kids is conceived as a colourful, child-friendly mobile destination for African entertainment, playful learning and age-appropriate creative discovery.
A playful mobile entertainment direction that makes African children’s shows, games and creative learning feel easy to discover and joyful to explore.
The experience needed to feel energetic enough for children, clear enough for independent navigation and reassuring enough for parents, while creating a visual language broad enough to hold programmes, games and educational activities.
We developed a bold illustrated world built from expressive faces, hand-drawn marks, oversized type and distinct colour environments. The React Native product direction uses the same visual cues to separate watching, playing and creating into simple, memorable journeys.
A friendly visual and product foundation for a mobile platform that can grow across shows, games, learning activities, profiles and parent-managed viewing.