Finding the clearest idea inside the complexity.
The identity needed to hold both emotional self-care messaging and practical product communication while remaining distinctive across a crowded skincare landscape.
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Moria Beauty
Discipline
Brand strategy / Full brand identity / Campaign design
Year
2026
Moria is designed for a beauty and wellness brand that wants to feel premium, feminine and trustworthy without becoming cold or overly clinical.
A soft, refined skincare identity centred on melanin, everyday ritual and quiet confidence.
A system designed to stay expressive as it grows.
Graceful typography, generous spacing, mint and blush colour fields, close portraiture and tactile product moments form a calm editorial system. Campaign language turns routine into ritual and product benefits into expressions of confidence.
Selected frames
Identity, detail + experience.
Moria gains a flexible visual world for product launches, social campaigns, ecommerce, packaging concepts and customer education.
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