Brand strategy / Full brand identity / Campaign design
2026
Yossi is a social-first beauty system for a modern hair and personal-care brand that wants to feel expressive, stylish and commercially ready.
A confident beauty identity built around healthy growth, protective rituals and editorial campaign energy.
Beauty feeds are crowded with similar visual codes. Yossi needed enough softness to communicate care, enough confidence to stand apart and enough structure to remain consistent across products, campaigns and digital touchpoints.
A refined wordmark, warm neutral palette, deep green accents and close editorial portraiture create a grounded but aspirational world. The system expands through campaign headlines, product stories, service moments, social content and digital commerce layouts.
The identity gives Yossi a recognisable foundation for launches, content, packaging concepts, website sections and a growing beauty community.
